How some Westerners see the Japanese.
Such a response is elicited from watching fanservice-laden hentai and wondering, "How in the world did the Japanese come up with this?" Many Westerners are quick to stereotype all anime as full of naughty tentacles and excessive gore. It is partly a reaction to culture shock, and partly the notoriety that hentai (or porno) anime/manga has gathered overseas.
This thesis certainly attempts to make an argument (US norms this! Japanese norms that!), but we must remember that people in both the US and Japan will have widely varying opinions about the subject matter. Frankly, the Japanese are not all "perverts," nor do all Westerners believe that they are so. Some of the statements about cultural norms for both the US and for Japan in this thesis are based on typicality, and therefore are not fully representative. Cultural attitudes are messy things that are not easily understood or squared away. While investigating mass media may be a method of figuring out a country's "culture," scholar Anne Phoenix points out:
"...in many cases, what may superficially appear to be "mainstream" may not be so at all, as what mass media dictates as socially acceptable may not always be what the mainstream actually believes, which is unfortunate as media usually provides our glimpses into other cultures, and we may therefore come away with a distorted lense." (4)
Thus, the only real way to figure out what people think is to ask everyone. One-by-one. But then, maybe someone might fudge things up, tell a little lie. Maybe you didn't ask the question in the right way. Point is, not everyone in the US deems Yu-Gi-Oh! and other anime as unacceptable, and the values that Dub Yu-Gi-Oh! implies are not held by all US denizens. Same goes in Japan; values cannot be blanketed.